A Systems Approach to Studying Online Communities

Much early communication research was inspired by systems theory. This approach emphasizes that individuals and groups use to interact with respond their larger environment attempts outline the ways different levels each other (e.g., work within departments firms). Many concepts from theory—such as emergence feedback loops—have become integral parts of theories. However, until recently, quantitative researchers have struggled apply a approach. Large-scale, multilevel trace data online platforms combined computational advances are enabling turn back toward systems-inspired research. I four systems-based approaches recent uses study communities: community comparisons, individual trajectories, cross-level mechanisms, simulating emergent behavior. end discussion opportunities challenges for scholars.